I would say resist the temptation to try and stand out. I've heard admissions officers say the best essays are the ones that quietly show something about you that wouldn't be immediately clear from the rest of the application. Make sure you write clearly, just say what you want to say don't try to impress with fancy writing. Probably don't start by describing the weather and the way your heart was beating during some pivotal moment in your life. And you don't have to write about overcoming adversity, especially if you didn't really face much.
Ive always heard to try and make it personal to the school you are applying too. Make the people who are reading it know that it wasn't just some general personal statement that you sent to 10 law schools
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