LSAT 151 – Section 2 – Question 26

LSAT 151 - Section 2 - Question 26

September 2018

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Question
QuickView		 Type Tags Answer
Choices		 Curve Question
Difficulty		 Psg/Game/S
Difficulty		 Explanation
PT151 S2 Q26
+LR
Strengthen +Streng
Causal Reasoning +CausR
A
5%
157
B
6%
154
C
4%
155
D
82%
162
E
3%
157
136
147
157
 +Medium 147.144 +SubsectionMedium

The advertising campaign for Roadwise auto insurance is notable for the variety of its commercials, which range from straightforward and informative to funny and offbeat. This is unusual in the advertising world, where companies typically strive for uniformity in advertising in order to establish a brand identity with their target demographic. But in this case variety is a smart approach, since purchasers of auto insurance are so demographically diverse.

Summarize Argument
The author concludes Roadwise auto insurance is smart to make commercials that are unusually varied in their tone. Why? Because people from many different demographics buy auto insurance.

Notable Assumptions
The author assumes it’s a good idea for Roadwise to make commercials that appeal across its base of potential customers, rather than target a particular demographic. This means assuming the benefits of a wide campaign outweigh any disadvantages caused by an inconsistent tone. It also means assuming that demographically different customers will be attracted to different styles of advertisements, that they won’t be turned off by that difference in tone, and that this diversity will help Roadwise either attract new customers or maintain its existing ones from various demographics.

A
Advertising campaigns designed to target one demographic sometimes appeal to a wider group of people than expected.
If anything, this weakens the argument. It suggests Roadwise might appeal to more customers than it expects by tailoring its advertisements to just one demographic.
B
Consistent efforts to establish a brand identity are critical for encouraging product interest and improving company recognition.
This weakens the argument. It implies Roadwise will suffer from poor interest and poor recognition since it isn’t consistently working to establish a brand identity.
C
Fewer people are influenced by auto insurance commercials than by commercials for other types of products.
This is irrelevant. It doesn’t imply a company that makes diverse auto insurance commercials increases its chances of influencing potential customers.
D
Advertising campaigns that target one demographic often alienate people who are not part of the target demographic.
This supports Roadwise diversifying its advertisements. It suggests a diverse advertising campaign is less likely to turn off potential customers than a targeted one.
E
Efforts to influence a target demographic do not pay off when the content of the advertising campaign falls short.
This implies Roadwise must ensure its advertisements have strong content, not that a diverse campaign is a good idea. It does not imply the reverse—that any advertisement campaign with good content will succeed in influencing its target demographic.

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LSAT PrepTest 151 Explanations

Section 1 - Reading Comprehension

Section 2 - Logical Reasoning

Section 3 - Logical Reasoning

Section 4 - Logical Reasoning

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