LSAT 141 – Section 4 – Question 22

LSAT 141 - Section 4 - Question 22

September 2014

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Question QuickView	Type	Tags	Answer Choices	Curve	Question Difficulty	Psg/Game/S Difficulty	Explanation
PT141 S4 Q22	+LR	Resolve reconcile or explain +RRE Causal Reasoning +CausR	A 4% 160 B 20% 159 C 5% 157 D 63% 165 E 8% 159	146 157 168	+Harder	147.542 +SubsectionMedium

Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

"Surprising" Phenomenon

Since the LargeCo supermarket chain started advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt, even though advertising generally has a bigger impact on consumers' brand choices for yogurt than for milk.

Objective

The right answer will be a hypothesis that provides an alternative explanation for the change in sales of LargeCo’s store-brand milk and yogurt after LargeCo started advertising its store-brand products. This hypothesis will either explain the larger increase in store-brand milk or the smaller increase in store-brand yogurt.

There has recently been increased demand at LargeCo stores for the chain’s own brand of yogurt as well as for other brands of yogurt.

This furthers the discrepancy rather than resolving it. If demand for LargeCo yogurt and other yogurt is increasing, why are sales of LargeCo yogurt increasing less than sales of its milk? We still need an alternative explanation for this phenomenon.

The typical shopper going to LargeCo for the purpose of buying milk does not go with the intention of also buying yogurt.

Because we have no idea how many shoppers go to LargeCo “for the purpose of buying milk,” this doesn’t explain the discrepancy in LargeCo milk and yogurt sales. Perhaps very few shoppers go to LargeCo to buy milk and these shoppers have little impact on the store’s overall sales.

Shoppers at LargeCo tend to purchase the chain’s own brand of dairy products more frequently than other brands of dairy products.

Because milk and yogurt are both dairy products, the fact that shopper tend to buy LargeCo dairy products more than other products doesn’t explain why LargeCo’s milk sales increased more than its yogurt sales.

Supermarkets throughout the entire nation have experienced a sharp decrease in sales of yogurt recently.

Nationwide declines in yogurt sales offer an alternative explanation for why LargeCo’s milk sales increased more than its yogurt sales after it began advertising store-brand products, despite advertising usually having a stronger effect on yogurt brand choices than on milk.

Consumers tend to purchase store brands of yogurt, but purchase whichever brand of milk is least expensive.

Because we don’t know whether LargeCo milk is more or less expensive than other milk, (E) doesn’t explain why LargeCo’s milk sales increased more than its yogurt sales.

LSAT 141 – Section 4 – Question 22

LSAT 141 - Section 4 - Question 22

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LSAT PrepTest 141 Explanations

Section 1 - Reading Comprehension

Section 2 - Logical Reasoning

Section 3 - Reading Comprehension

Section 4 - Logical Reasoning

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