Good thoughts on the diversity being other than racial/ethnicity. They want more people to apply, but does not mean they actually want the new applicant pools to actually matriculate. You know, all that yield protect, etc.
... ., based on your culture, race, ethnicity, religion, sexual orientation, gender identity ... on their application for your ethnicity and if you are LGBTQ ...
Considering they prefaced it as an "anxiety" survey, I was surprised to see so many Qs about identity (they were obviously going for race/ethnicity) and intelligence...
As you are Hispanic, you can certainly claim URM status. You determine if you want to select that box and no one is going to dispute you on it. Schools will be happy to have another URM applicant rather than act as ethnicity police.
@canihazJD - is URM on the basis of ethnicity / race still relevant for the application process? Would being a first generation college student entail being a URM (e.g. parent's highest-level being high school)?